The
annual cost for samples is hundreds of thousands in small and middle-sized
enterprises. It is such a huge cost. But how many customers can this cost bring
to us?
The
friends often complain: the cost of samples and courier is wasted. It really
hurts without return. Now, we will sort it out due to my experiences on this
issue.
Let’s see what kind of people ask for free
samples:
1.
These people think that the
samples can be received from so many companies. They think it is such a tiny
cost for company. They can meet their demand by taking free samples from varies
enterprise.
PS.
They show no respect to salesmen. When we provide the free samples with courier
freight, the order would no longer be yours when you discuss it with them.
2.
Samples for testing. They do
not have a high demand and unwilling to pay for the samples.
3.
Your competitors. They took
samples to analysis the quality, price etc.
4.
For a certain project or
equipment. Once the project is confirmed, you get no information from them
anymore.
5.
The potential customers
According
to the analysis above, we can easily tell that most of them are not potential
customer. Then how can we judge the potential customer from their inquiries?
Thus we can save the sample cost and freight cost. And that’s the way a sample
works.
When the customer ask for our kav
soft close hinge as samples after inquiry, I often told
them , every products have its own adjustment in the market, whether our kav
soft close cabinet hinge can get used to the habit of
your local market, we need to confirm. While when they ask how to confirm, I
will ask them to send me the samples that sales well in their market, and then
we can know the quality and price of local market, produce the products can
well fit in their markets, and make sure kav soft close
hinge has our own advantages.
By this way, we can avoid the non-customer
and useless inquiries. If they want to cooperate with us sincerely, the sample
and courier cost would be a tiny cost to them. But if no response from them
when we require their samples, then we can tell that the inquiry is useless.
There is no need to cost much to offer our samples.
We
can analyze the samples from them and make comparison with our kav soft close
hinge, thus we can learn something from them and improve ourselves in the
meantime. Then a free sample can strength our cooperation and make sure a long
term business relationship in the future.
OK,
friends, in this way we can offer samples effectively. Not only save cost, but
also save the loss of our labor. The huge samples cost is not be the problem
for enterprises. We can handle it.
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