Samples or Customers?

The annual cost for samples is hundreds of thousands in small and middle-sized enterprises. It is such a huge cost. But how many customers can this cost bring to us?

The friends often complain: the cost of samples and courier is wasted. It really hurts without return. Now, we will sort it out due to my experiences on this issue.

 Let’s see what kind of people ask for free samples:

1.        These people think that the samples can be received from so many companies. They think it is such a tiny cost for company. They can meet their demand by taking free samples from varies enterprise.

PS. They show no respect to salesmen. When we provide the free samples with courier freight, the order would no longer be yours when you discuss it with them.

2.        Samples for testing. They do not have a high demand and unwilling to pay for the samples.

3.        Your competitors. They took samples to analysis the quality, price etc.

4.        For a certain project or equipment. Once the project is confirmed, you get no information from them anymore.

5.        The potential customers

According to the analysis above, we can easily tell that most of them are not potential customer. Then how can we judge the potential customer from their inquiries? Thus we can save the sample cost and freight cost. And that’s the way a sample works.

When the customer ask for our kav soft close hinge as samples after inquiry, I often told them , every products have its own adjustment in the market, whether our kav soft close cabinet hinge can get used to the habit of your local market, we need to confirm. While when they ask how to confirm, I will ask them to send me the samples that sales well in their market, and then we can know the quality and price of local market, produce the products can well fit in their markets, and make sure kav soft close hinge has our own advantages.

By this way, we can avoid the non-customer and useless inquiries. If they want to cooperate with us sincerely, the sample and courier cost would be a tiny cost to them. But if no response from them when we require their samples, then we can tell that the inquiry is useless. There is no need to cost much to offer our samples.

We can analyze the samples from them and make comparison with our kav soft close hinge, thus we can learn something from them and improve ourselves in the meantime. Then a free sample can strength our cooperation and make sure a long term business relationship in the future.

OK, friends, in this way we can offer samples effectively. Not only save cost, but also save the loss of our labor. The huge samples cost is not be the problem for enterprises. We can handle it.